BALANCE PRINCIPLES OF ART
The principles of art represent how the artist uses the elements of art to create an effect and to help convey the artist's intent. The principles of art and design are: balance, contrast, emphasis, movement, pattern, rhythm, and unity/variety.
RHYTHM
A continuance, a flow, or a feeling of movement achieved by the repetition of regulated visual information
BALANCE
A feeling of equality in weight, attention, or attraction of the various visual elements within the pictorial field as a means of accomplishing organic unity
Movement is the path our eyes follow when we look at a work of art, and it is generally very important to keep a viewer’s eyes engaged in the work
Variety is the complement to unity and harmony, and is needed to create visual interest. Without unity and harmony, an image is chaotic and “unreadable;” without variety it is dull and uninteresting. Good design is achieved through the balance of unity and variety; the elements need to be alike enough so we perceive them as belonging together and different enough to be interesting.
Harmony in art and design is the visually satisfying effect of combining similar, related elements. For instance: adjacent colors on the color wheel, similar shapes etc.
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